Workshop (Alberta): One Year Later: Exploring how COVID-19 has Re-defined the Experience Economy in Alberta

May 5, 2021 11:00 AM

One year into the pandemic, how are interests and priorities shifting for Albertans? What does that mean for organizations who offer experiences? What do vaccinations and other measures mean for participation?

These are the kinds of questions businesses and organizations are asking as they continue to grapple with COVID-19. So much has been learned about consumer behaviours and attitudes in extraordinary circumstances, and while vaccinations and a new season offer optimism and hope, consumer expectations continue to evolve, and organizations need to understand what this means for them.

Join Stone-Olafson as we share results, facts, and ideas from the most recent phase of Experience Economy research to help inform your decision making over the coming months. We will be joined by a panel of leaders from various industries to discuss the steps they’re taking as they look toward a relaunch strategy.

The Experience Economy is an ongoing provincial study that explores Albertans’ attitudes and behaviours towards live experiences across a variety of sectors.

For more information and to view research results visit