Support Your Live Event Community with #LightUpLive #EclaironsLesScenes #WeBuildEntertainment
Live Event Community, an organization formed to support Canadian live event workers who’ve lost their livelihoods due to the ongoing COVID-19 pandemic, is organizing a Day of Visibility on Tuesday, September 22nd, 2020.
Live Event Community is asking technicians, suppliers, and venues across Canada to light the night red one hour after sundown to raise awareness for an industry that is still dark – and will be one of the last to recover.
Please join some of Canada’s most iconic landmarks in lighting your venue, building, home, or even yourself in red and sharing photos and videos on social media.
Visit https://lightuplive.ca to add your venue to the interactive map and use the hashtags #LightUpLive / #EclaironsLesScenes on social media leading up to and during the Day of Visibility.
The Day of Visibility for the Live Event Community will run Tuesday 22 September from an hour after sundown, coast to coast. Follow along at https://lightuplive.ca. Live event workers looking for resources can visit https://liveeventcommunity.org, call (647) 483-4102, or email email@example.com.
We have secured Olympic Plaza for September 22 to set up a visual representation of how many live event workers will likely remain unemployed until the end of the pandemic, this is a free event. The goal is to draw attention without drawing too many people together.
We are asking venues with visible fronts in Calgary to light themselves up RED from 830pm to 100am for awareness on September 22, 2020. We will be supplying limited equipment and supplies for venue that want to participate, but are currently unable to provide their own. If you are able to light up your venue, please add yourself to the map at lightuplive.ca
We are also asking people at home to put a red light on either on their porch or window for that duration snap a photo and post it to social media with the soon to be provided hashtags from 830pm to 100am for awareness on September 22, 2020. We will also have a limited amount of supplies for those wanting to participate at home but supplies are a barrier to participation. Please contact us at firstname.lastname@example.org for more information.
-Social Media Campaign-
We are seeking submissions for a social media campaign. This campaign is asking for “Reddit-style selfies” The person holds up a piece of paper in the selfie and the piece of paper contains the following “Hi, My name is and I do this this, this is who I am, is what I miss about my industry” which is followed by the campaign hashtags. For example: “Hi, my name is Eleanor and I am a production and operations manager as well as a mom and a mentor, I miss making people happy and I fear for my family’s future” followed by the hashtags #LightUpLive and #WeBuildEntertainment. We are also seeking short videos on the impact to organizations. Information from this campaign will be used in the display and as part of the ongoing conversations about the community.
Add your face to the campaign here: https://forms.gle/uufbEAUaeMx5Ak7W7
We will be releasing a video with footage of the event with images and video from the social media campaign so we continue to humanize the impact to this community long after the day is done.