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Event (National): Day of Visibility for the Entertainment and Events Industry

Brave Girl – Lunchbox Theatre
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Event (National): Day of Visibility for the Entertainment and Events Industry


Buildings in red light

Day of Visibility for the Entertainment and Events Industry
September 22, 2020

Live event workers were among the first to lose jobs as the COVID-19 pandemic hit, and all indications are that they will be the last back to work. Many people are facing choices between food and rent, or are facing evictions. Production personnel and artists, companies all across production and entertainment are fading to black. 
The Live Event Community is proposing a Day of Visibility for the Entertainment and Events Industry. This is a “red alert”, reminding Canadians that we are still here and ready to work, but to stop the spread of COVID-19 large events, conventions and concerts have been cancelled indefinitely.
On Tuesday, 22 September 2020, an hour after sundown, we are asking technicians, suppliers and venues across the country to light the night red – raising awareness for an industry that is still dark. Campaigns in Germany (#nightoflight2020) and the UK (#LightItInRed) have been successful in raising the profile of an industry that has lost 80-95% of its business since March.
We need every jurisdiction in Canada to find the time and a red light. It does not need to be a big show; it just needs to be a show of red. We need our venues, shops, homes awash with red. We would love to see YOU the workers lit up in red as well! Put your city’s twist on it.
Starting 28 August, there will be an interactive map at where you can showcase your installation. There will be an opportunity to give some love to your installation sponsor/supporter as well. An appropriate hashtag will allow us to push our cause to the top of the trending lists on 22 September. In the meantime, sign up for our newsletter to get information as soon as it’s available.
This is not a protest. We are reminding our communities and our government that we have been told to stand by for the health of our fellow Canadians and that we want to be ready to return to work once the danger has passed.
The arts and live event community would like to thank our various levels of government who have been supportive to this point with programs like CERB, CEWS, and arts and heritage grants — but it’s not over. Our stages, conference rooms, event centres, and venues are still dark. We need continued support until the lights are back on for good.
Join the discussion at #webuildentertainment /
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