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Resource (Alberta): The New Experience Economy

The Virgin Trial – Alberta Theatre Projects
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Resource (Alberta): The New Experience Economy


Organizations in the arts, culture, sports, recreation, tourism and hospitality sectors, all whom rely on live group experiences, are grappling with a new reality. Uncertainty is the only thing that is certain right now and organizations need to be prepared for a change in audience behaviour. The question is what that will look like.
If you are in the business of bringing people together for any reason, you need good information to help you make decisions about the viability of future events, strategies for bringing people back and hard facts about how people are going to feel as restrictions are slowly lifted and new economic realities set in.
Stone-Olafson, in collaboration with community partners, is conducting a longitudinal study with Alberta audiences to deliver reliable and relevant data about how Albertans are reacting to what’s happening around us.
The first wave of research will be launching in May with results reading for subscribers in June.
Any organization that signs up will receive free access to the detailed reports and invitations to participation in information sharing workshops, presentations and discussions about the data.
Visit the link below for more information and sign up to subscribe.
This is initiative is being funded by leaders who see an opportunity to support organizations which bring remarkable experiences to life in communities across Alberta. Thanks to their generous support, there will be free access to research outcomes, workshops and sharing events to help you put the research to work for your teams.

Theatre Alberta does not necessarily endorse the organizations and/or individuals submitting Classified listings on our site. It is the responsibility of each patron using the Theatre Alberta Classifieds to research the integrity of the organizations who submit listings to which they are applying/responding and to verify specific information, especially pertaining to the job/audition listings and youth listings.

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