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News (Alberta): Tell Your MPs What’s At Stake

The Virgin Trial – Alberta Theatre Projects
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News (Alberta): Tell Your MPs What’s At Stake


Join the Country in Telling MPs #WhatsAtStake 

While there has been some frontline funding and employer support subsidies by our governments, in most cases these will not be enough to help nonprofit organizations cope with the impacts of fundraising cuts, higher operating costs and increased demand. In ABNN’s Impact of Covid-19 on Alberta Nonprofits and Voluntary Organizations Report released last month, over 75 percent of Alberta organizations indicated they have concerns over low financial reserves and 69 percent anticipate reduced hours for staff due to budget constraints.
Without government support, many of the organizations our communities rely on will be forced to close or reduce services. Canada’s charities and nonprofits urgently require investment to survive this crisis and to help lead the recovery efforts.

Advocating with Stories – Sharing What’s at Stake 

Imagine Canada has been advocating for a Sector Resilience Grant Program to help the sector continue operating. Despite efforts, the government has stalled on making a decision. We need to show the Prime Minister and MPs how important a stabilization fund is to ensuring our sector can continue to support our communities now and into the future. 
Imagine Canada is encouraging organizations to communicate what’s at stake for your community by taking these simple actions:
  1. Tweet @ your MP
    Contact your MP in the most direct and efficient way: Use Imagine Canada’s super simple advocacy tool to tweet directly at your MP about how the community would be affected by a loss of your services. Use the hashtag: #WhatsAtStake and tag @ Imagine Canada

  2. Email your MP
    Extend your reach: Tell your story through an email to your MP using Imagine Canada’s sample letter

  3. Connect with local media
    If you have connections to local media outlets, now is the time to activate them. If you don’t – now is the time to get connected. Reach out to tell them your story of community impact, and how crucial it is for nonprofits to be supported through the COVID-19 recovery. Let them know how your community depends on your services. Here is a brief story pitch to help. 

  4. Ask your network to do the same
    Forward this email to the nonprofits and charities in your network. 
If you need further support or have ideas or feedback, you can reach out to Imagine Canada directly at or contact us at
As always, thank you for your support as we work to advance a cohesive, proactive and resilient nonprofit sector.


New National Research on the Impact of COVID-19 

Imagine Canada’s latest Sector Monitor survey measured the impact of COVID-19 on the charitable sector, showing the pandemic and physical distancing measures have posed great challenges. Compared to the recession of 2008/2009, twice as many charities have seen an impact to their bottom line, with charities reporting (on average) a 31 percent drop in revenues. 
Read Imagine Canada’s Sector Monitor Report to get the full picture of COVID-19’s impact on programming, fundraising, HR, funder practices and more. 



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