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News (Lethbridge): New GM for New West Theatre

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News (Lethbridge): New GM for New West Theatre


New West Theatre, Lethbridge

Dave Mabell | Lethbridge Herald | Janurary 9, 2020

New West Theatre has a new general manager. Sheri Becker succeeds Kelly Reay, who is now the Lethbridge organization’s artistic director.

“Sheri brings a wealth of experience to the company, in addition to a passion and affinity for the performing arts,” says Reay.

“We are thrilled to embark on the next phase of the company’s legacy, with Sheri in a key leadership role.”

Becker, originally from Sparwood, has been active as a management and business consultant and educator in southern Alberta as well as eastern British Columbia. Her Lethbridge experience includes a position with the Lethbridge Symphony Orchestra.

She has also worked in the financial services industry in Calgary and continues part-time as a portrait photographer.

The mother of four daughters, she’s also active in Lethbridge public school events.

“I’ve already received a round of hugs on my first day,” Becker says. “That’s pretty telling of the kind of environment I’m coming into.”

One of her first priorities, she says, is creating a dinner theatre experience as an ongoing fundraiser for the theatre company.

New West Theatre, now celebrating 30 years entertaining southern Albertans, is a registered non-profit society in Alberta and recognized as a charitable organization by the Canada Revenue Agency.

In addition to five productions through the year, it offers educational events including in-school performances and summer theatre camps.

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