Dave Mabell | Lethbridge Herald | Janurary 9, 2020
New West Theatre has a new general manager. Sheri Becker succeeds Kelly Reay, who is now the Lethbridge organization’s artistic director.
“Sheri brings a wealth of experience to the company, in addition to a passion and affinity for the performing arts,” says Reay.
“We are thrilled to embark on the next phase of the company’s legacy, with Sheri in a key leadership role.”
Becker, originally from Sparwood, has been active as a management and business consultant and educator in southern Alberta as well as eastern British Columbia. Her Lethbridge experience includes a position with the Lethbridge Symphony Orchestra.
She has also worked in the financial services industry in Calgary and continues part-time as a portrait photographer.
The mother of four daughters, she’s also active in Lethbridge public school events.
“I’ve already received a round of hugs on my first day,” Becker says. “That’s pretty telling of the kind of environment I’m coming into.”
One of her first priorities, she says, is creating a dinner theatre experience as an ongoing fundraiser for the theatre company.
New West Theatre, now celebrating 30 years entertaining southern Albertans, is a registered non-profit society in Alberta and recognized as a charitable organization by the Canada Revenue Agency.
In addition to five productions through the year, it offers educational events including in-school performances and summer theatre camps.