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Fundraiser (Calgary): “Propel Us Forward” Donation Campaign – Alberta Theatre Projects

Fundraiser (Calgary): “Propel Us Forward” Donation Campaign – Alberta Theatre Projects


Alberta Theatre Projects announced it is launching an urgent fundraising campaign entitled ‘Propel Us Forward’ to help recapitalize the local, not-for-profit theatre company whose financial situation has been dramatically affected by the economic downturn in Alberta. The company is appealing to the community to help raise $400,000 by May 1st through a mobile giving campaign in order to ensure the company will be able to operate beyond 2018.

“The bottom line is that our corporate sponsorship is down by 77%,” says Vicki Stroich, ATP’s Executive Director. “Our 2017-18 season will be going ahead as planned, but looking beyond next season has become extremely difficult given our financial situation.”

Like many local arts organizations, ATP’s operating model has relied on funding from a combination of sources including local, provincial and national public funders, corporate sponsors, and private donors in addition to revenues from ticket sales.

Kicking off the fundraiser with an outpouring of support from the local community, The Calgary Foundation has announced that it is backing its belief in ATP’s innovative approach to its future with a generous, one-time Proactive Grant of $200,000. Proactive Grants from the Calgary Foundation acknowledge organizations who are addressing their current needs in unique ways.

Anyone interested in supporting the company can make a tax deductible $20 donation by simply texting FORWARD to 45678. Full details about the mobile giving campaign as well as information about matching programs for larger donations can be found by visiting

To read the complete media release, please click here.

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