Banff Centre for Arts and Creativity unveils new strategic direction.

The Canadian arts and culture scene is shifting, and so are we. In order to best serve the artists and leaders who visit our Rocky Mountain campus we’ve created a strategic plan that will carry us into the future and establish the Centre as a global leader of contemporary creativity.

Over the last year, we’ve worked to develop a strategy and brand that best reflects Banff Centre’s core purpose as an arts and creativity training and learning organization. The result of this work is a new, five year strategic plan that, when realized, will position our institution as the global leader in arts, culture, and creativity.

Banff Centre will shift to being a more open facing public institution and destination for artists, leaders, and the general public.

How we’ll get there:

• Deliver an audience focused, world class presenting series with curated public events and festivals.
• Showcase the important work being developed on site and host touring artists and exhibitions.
• Dedicated focus on public art at Banff Centre and commissioning of new temporary and permanent works to bring our creative campus to life.
• Focus on Banff Centre as an arts and creativity brand with a culture of service for our audiences.

Read more here to learn about our five strategic pillars, and how we plan to bring them to life for our artists, audiences and guests. The full plan will be available in the coming months.