Brave Girl – Lunchbox Theatre
Photo Credits

Theatre Alberta’s Playbill Goes Mobile: m.theatrealberta.com

Theatre Alberta’s Playbill Goes Mobile: m.theatrealberta.com

All Shook Up - Keyano College

All Shook Up courtesy Keyano Theatre

Theatre Alberta is proud to announce the launch of a mobile site for The Playbill: the single most comprehensive list of theatre season information from nearly every theatre company in the province.

Audiences can now search for live theatre playing anywhere in Alberta using their mobile smartphones or tablets.

Users can tailor their search by month, by region, by theatre classification and/or by theatre company. They can also search for weekly improv or for school tours. Plays written by Albertan and Canadian playwrights or collectives are distinguished by icons: a blue icon of our province and a red maple leaf respectively.  

The 2011-12 Playbill includes information for more than 350 different productions: from professional to community theatres, independent collectives to post-secondary institutions. The mobile site includes links to theatre company websites, box office information, and links to Google Maps – so audiences can use their smart phones to find directions to the theatre.

Theatre Alberta’s mobile Playbill is generously supported by the Canada Council for the Arts and the Alberta Foundation for the Arts.

Mobile users can try out our new site at m.theatrealberta.com. If you are using a desktop or laptop computer, please browse to www.theatrealberta.com/playbill. Theatre Alberta will continue to print and distribute The Playbill poster to cultural hubs across Alberta.

Click here to view as a PDF: Mobile Playbill Feb3

…from Theatre Alberta

 “We want to inspire Albertans to discover the incredible theatre produced across our province every year. The mobile Playbill is a perfect example of how Theatre Alberta is able to support and encourage the development of theatre and theatre audiences in Alberta.”

– Keri Mitchell
Executive Director

 “Launching the mobile site is only the first step. Next season, we will collect data and expand the site’s capability to allow patrons to search by calendar date and genre, with even more precise show information literally at their fingertips.”

– Aaron Talbot
Communications and Marketing Coordinator