Report released for the 2011 Ticketing Software Satisfaction Survey
In January 2011, Technology in the Arts launched the second iteration of a survey of arts and cultural organizations to learn about their ticketing needs and to gauge how well current ticketing tools are meeting those needs.
Over 950 arts and cultural professionals completed the survey to evaluate their satisfaction with over 50 ticketing software tools.
Technology in the Arts is pleased to offer you a complimentary copy of the survey report, which explores the following questions:
– Which attributes do arts organizations consider critical in a ticketing tool?
– What factors influence organizations’ ticketing software choices?
– Which tools are arts and cultural organizations using?
– How satisfied are arts and cultural organizations with their current ticketing solutions?
– How do desired attributes and levels of satisfaction change based upon the budget size of the organization?
Some interesting findings from the report include:
– Universally, organizations choose online sales (91% of respondents) and credit card processing (90% of respondents) as the most critical ticketing system functions.
– Approximately 1/3 of ticketing software users indicated that they had inherited their current ticketing system from a previous employee. They had no role in choosing the system they are currently using.
– About 30% of organizations outsourced or shared in a consortium at least one aspect of their box office operations, either for online sales, phone orders, walk-up sales, or discounts.
– Organizations classified as “small” and “mid-sized” (budgets under $3 million) indicated the most important factors in their software choice were price and user-friendliness, while “large” and “very large” (budgets over $3 million) prioritized customization and specific functions and features.
If you are a ticket vendor, box office manager or staff member, house manager, business manager, executive director, board member, marketing staff, or anyone else who has contact with a box office ticketing software system, then this report is for you.
We hope that you find this report useful and encourage you to share it with your colleagues!